E.N., 30, She/Her/Hers

How did you come out to your parents? How was the coming out process?

I still haven’t fully come out to both of my parents. We come from a traditional Caribbean family where loving the same sex is looked down upon and religiously unacceptable.

How did things change after you came out?

Well, when some of my family members found out, they wanted me to hide any characteristics they thought might make me seem or look like a lesbian. Saying things like “not everyone needs to know your preference or what happens behind closed doors.” This was mostly conveyed through mannerisms and fashion and reinforced by my family. I was accepted in a sense by those who knew, but I was covered with a curtain and dressed like a doll. Thank God those days are somewhat over.

If you could go back in time, what would you tell your younger self?

Don’t be afraid to fully express yourself.

Do ads featuring queer/trans people make you want to buy the product?

If I saw a queer woman with a similar shape as me wearing something like a three piece suit—something traditionally worn by males—of course I would shop there.

Do you think brands who only release LGBTQ campaigns during Pride season are sincere in their support?

Yes and no. There is always someone higher up who’s part of the community themselves, and probably takes pride in that. But let’s be honest—marketing