A.K., 22, He/Him/His

How did you come out to your parents? How was the coming out process?

My mom actually found out by finding my Tumblr which was pretty embarrassing, but she was very accepting and I never really worried about her reaction. I wrote a letter to my dad after deciding I couldn’t bring myself to do it in person. We haven’t talked about it since.

What are some of your favorite brands? And What brands don’t you like?

Disney is pretty forward thinking, and they just introduced their first openly gay character! I also love Chipotle, Google, Airbnb, Target, Nike, and Netflix. I’m not a huge fan of Forever 21, Marshalls, T.J. Maxx, Walmart, or major banking chains.

Do you think brands who only release LGBTQ+ campaigns during Pride season are sincere in their support?

It’s very hard to tell. Within the past five to 10 years, these companies have come out of the woodwork suddenly supporting Pride, and I bet a bunch of them are there because they know it’s an untapped market. It’s usually pretty simple to tell which brands are more authentic with their intentions. There are the companies that actually believe in progress and have been standing up for it in other ways, and then there are the companies that just slap a rainbow on an ad as if they’ve been here for equality since day one.